What you'll learn

  • Bridal & Fashion Industry Insider Advice

    Understand the opportunities available in the industry, target audiences, special niche markets, various business and revenue models, and how to approach them successfully. Locate industry sources for your inventory and equipments.

  • Skills, Strategies & Tactics

    Engage with hands-on skills required in the business and be prepared to strategize with impact. Real-world tactics and tips are provided to allow for immediate action.

  • Finances, Pricing & Earning

    What's the startup capital and ongoing expenses? What's the profit margin? How do you implement the pricing strategy? How can you expand and scale the business to take it to the next level?

Course curriculum

    1. Lesson 1.1 Introduction to the bridal industry

    2. Lesson 1.2 Understanding the bridal store business model

    3. Lesson 1.3 Market analysis and target audience

    4. Lesson 1.4 Benefits and challenges of running a bridal store

    1. Lesson 2.1 Business and revenue models

    2. Lesson 2.2 Estimating startup costs and ongoing expenses

    3. Lesson 2.3 Choosing the right location for your bridal store

    4. Lesson 2.4 Creating a financial plan and sourcing funds

    5. Lesson 2.5 Developing a business plan

    1. Lesson 3.1 Registering your business

    2. Lesson 3.2 Acquiring necessary permits and licenses

    3. Lesson 3.3 Accepting payments

    4. Lesson 3.4 Understanding tax requirements

    5. Lesson 3.5 Insurance coverage

    6. Lesson 3.6 Employment laws and regulations

    1. Lesson 4.1 Selecting and approaching bridal fashion designers, wholesalers and trade expos to find suppliers

    2. Lesson 4.2 Tips for negotiating as a buyer

    3. Lesson 4.3 Supplies, equipments and inventory

    4. Lesson 4.4 Building your bridal store online presence

    5. Lesson 4.5 Growing your bridal store network and joining professional organizations

    1. Lesson 5.1 Importance of an appealing store design and layout

    2. Lesson 5.2 Creating a functional floor plan for various customer activities

    3. Lesson 5.3 Design principles for merchandising and visual displays

    4. Lesson 5.4 Signage and branding

    5. Lesson 5.5 Organising and displaying products, finding store suppliers

    6. Lesson 5.6 Ensuring accessibility and safety

    1. Lesson 6.1 Creating your brand's USP and logo

    2. Lesson 6.2 Developing a marketing plan

    3. Lesson 6.3 Building an engaging customer experience

    4. Lesson 6.4 Online and offline marketing strategies

    5. Lesson 6.5 Measuring marketing effectiveness and adjusting strategies

About this course

  • $19.00
  • 49 lessons

Learn human-centric skills, secure your future